Site Relaunch & Custom Campaigns
World Wildlife Fund
World Wildlife Fund needed ongoing front-end support during the relaunch of their website, along with custom campaign pages that supported fundraising, awareness, and donor engagement efforts.
I worked within a custom CMS environment to build responsive campaign pages and interactive website experiences that helped bring key initiatives to life for visitors across devices.
My work included translating design direction into front-end code, building custom page layouts, coding interactive elements, and ensuring the experience remained polished, accessible, and easy to navigate.
I also diagnosed and resolved front-end issues across the site, helping improve visual consistency, usability, and performance during and after the relaunch process.
To support campaign measurement, I implemented Google Analytics tracking so the team could monitor user behavior, evaluate campaign performance, and better understand how visitors engaged with fundraising content.
My Role
As a web producer and front-end developer, I contributed to the relaunch of the WWF website and built custom campaign pages to support fundraising efforts. During my time there I also led the implementation of a responsive layout for the ecommerce gift center.
Outcome
Coordinated with an external agency to launch the redesigned WWF website and created custom campaign pages like the 'Solar Quiz' that effectively supported fundraising efforts, while also implementing Google Analytics tracking to monitor campaign performance.
Feature Demo
JavaScript Quiz Interactions
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